Sponsored Link Ad Impressions by Industry – July 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleFirst Nielsen/NetRatings Data on New Zealand Online Display Advertising Issued
The first publicly released Nielsen/NetRatings AdRelevance insights for the New Zealand market reveal that 1,051 advertising campaigns were run during July 2007, consisting of 2,260 banners run by 532...
View ArticleVideo-Enabled Portable Media Players to Outsell Audio-Only in 2008
Driven by increased broadband penetration, declining price points and a growing catalogue of online audio and video content, the market for MP3 players and portable media players (PMPs) will remain...
View ArticleThree in Ten: Feds Should Have Environmental Responsibility for Food Industry
Three in ten Americans (29%) say the federal government should have the most responsibility – in relation to the US food industry – for ensuring the long-term wellbeing of the environment, according to...
View ArticleUS Television Households Increase 1.3% for 2007-2008 Season
The total number of television households within the US (including Alaska and Hawaii) will be 112.8 million by January 1, 2008 – an increase of 1.3% from the previous year – with the number of viewers...
View ArticleSurvey: To Reach College Students, Brands Need to Use Internet
As college students prepare to invade campuses, marketers can best reach and build relationships with this demo of up-and-coming consumers via the internet, which students prefer to both TV and radio,...
View ArticleOnline Search Share, June & July 2007
Note: For more detailed information on the changes introduced by comScore to its qSearch service, see the related MarketingCharts article, which also includes search data tables, such as for “core...
View ArticleWho Figured? Kids Like Math More Than Reading and Writing
Asked to pick their favorite subject in school, 25.4% of children age 6-11 choose math, according to data from Mediamark Research Inc. (MRI). (more…)
View ArticleCommunications Revenue Shrinks as Convergence Expands in UK
Increased convergence of communications services and technologies in the UK is changing the shape of the communications sector, in particular industry revenues – for TV, radio, and telecommunications...
View ArticleThe Conference Board Consumer Confidence Index Retreats
The Conference Board Consumer Confidence Index, which had surged in July, gave back all of the gain in August and now stands at 105.0 (1985=100), down from 111.9 in July, the Conference Board reported....
View Article
More Pages to Explore .....